“I can’t concentrate in flats!”
Once upon a time a posh spice, now the designer. Victoria
Beckham has taken a big step into fashion world with a huge success. In the
past decade she has become an internationally recognized style icon and fashion
brand. Following high-profile-collaborations with other brands, Beckham’s
eponymous label was
launched in September 2008. By 2011, it had grown and been
participating New York Fashion Week, and also a lower-priced Victoria by
Victoria Beckham was introduced. The label is worn by famous stars and fashion
icons. Her global brand consists of her successful dvb jeans label, dvb
sunglasses, range of luxury leather handbags, and all the garments designs.
“I am proud to be British"
She always wanted to London to be a first place where she
opens her store. All the garments are made in England, she wants to keep the
same quality – she doesn’t want to compromise at all. She spends quite a lot of
the time in London. Her family lives here too.
One day at 36 Dover Street
On Thursday 25th September 2015, Victoria
Beckham took another step forward in her design career with launching her first
flagship store at Dover Street in London. That day she was saying how lucky she
is to be able to open her store, only 5 years ago she was debuted in New York!
Beckham’s store expands range of ready-to-wear, denim, accessories, eyewear and
her Victoria by Victoria Beckham line. And I have visited the store myself
couple of times and I must admit I loved it. The customer service is
incredible, you feel like you are treated like their best client “If we don’t
have what you are looking for in the store, then the staff will find what you
need somewhere in the world”. My favorite part of the store was the stairs
that leads you upstairs and you can enjoy and watch fashion show live.
“I want to empower women"
When asked who is her target audience she answers that
she wants to help give women the confidence to achieve their goals. Her target
is the woman that “wants to look good, appreciate luxury, like fashion”. “Everything
I design I would wear myself”. Victoria Beckham for her designs takes the inspiration
from the ‘40s and ‘50s, so corset plays a huge rule in the collections.
Women are buying Beckham. Celebrities wear Beckham and
she is their inspiration and fashion icon.
Why do I like Beckham? Mainly because she has changed
into a fashion icon and I admire her sense of fashion and style.
Her designs
are unique and very simple, with clear colours. Each collection draws my attention and I pick my favorites. The Victoria Beckham
Autumn/Winter 2014 is one of my favourite collections. She presented a
collection with a little “everything is not what is seems”. You see a perfectly
structured coat from the front, and then the back shows you beautiful pleat. Or
my favourite “missing the back” dresses. Beautiful. As I said before I love
Victoria Beckham brand because of simple cuts and I see them every single time
she performs.
Victoria Beckham was, is, and will be my favorite designer. I am a keen admirer and follow her steps in fashion world. I wish her all the best and hoping for more success.
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