#wearittuesday I adore LIZ MARTINEZ

“When I was very young, I used to sit in my little room flipping through the pages of Vogue magazine. I practiced drawing and tried to give life to those drawings by dressing up my dolls. At the age of 18, I was finally able to start studying fashion. My first studio was in fact a corner in a small room in my mom’s apartment. When the room got a little too crowded I moved up to the rooftop of our building and soon after evolved into a studio downtown. Today, I am proud to say that my team and I work out of a large, yet very warm, growing fashion house and that my gowns can be found in several countries around the world.” 

As a lot of my inspirations, new brands or designers I quite often find them by accident. I discovered Liz Martinez on Instagram and it was love from the first sight. The photography was the first thing that drew my attention. Which designer would be so brave to share the lookbook of the collection based mainly on black & white photography? There is a famous quote "When you photograph people in colour, you photograph their clothes. But when you photograph people in black and white, you photograph their souls!" So how come the photographs are black and white? She knew what she was doing! Her designs are that good, I think black and white even more than colour underline its unique values.

When I saw the photographs of the collection from 2015 for the first time I screamed and thought these are the most beautiful dresses I have ever seen in my life. I have been in love for many years with Elie Saab’s and Zuhair Murad’s designs, however I am so sorry to cheat on my favourite designers now, but Liz Martinez stole my heart. For me the designs are so feminine, really detailed, unique, especially I adore the backless dresses – beautiful.  I really like the bohemian style and embroidered lace.

For Liz Martinez, every design is the quintessential expression of a woman’s inner beauty and seductive nature. The use of unexpected materials, unconventional cuts, strict attention to details and ability to flow with current trends, have placed Liz Martinez as one of the most significant, fresh, and innovative designers to come out of Israel. Each dress is a reminder of how a little girl’s dream can become a reality, for a bride it could mean her wedding day, for the designer it is a flourishing successful fashion house.

Ok, so where can we actually get the dream dress? Liz Martinez’s flagship studio is located in the heart of Israel. Everything from the designing, cutting, sewing, beading, marketing, communications and more is done in-house. Liz believes that all elements of creating a bride’s dream dress must be intimate and personal, and ultimately that every employee, and every bride becomes part of the family. You can only get the dress in four different countries so far: Israel, United Kingdom (2 stores), Italy (2 stores), USA (3 stores).

Let’s think about some maths now. How much do we actually have to pay for the dream? I have done a big research and it wasn’t easy to find the price. The only price I have managed to get was on the website called preownedweddingdresses where you can buy it second hand, for only(!) $3500, where the retail price was $6500.

 Liz Martinez’s dress was, is and will be my dream dress. Let’s start dreaming then!